Case study
Nova Retail
E-commerce optimization that improved checkout completion and average order value.
+38%Checkout completion
+22%Average order value
-29%Cart abandonment
Challenge
Conversion losses were concentrated in product discovery and checkout confidence moments.
Heatmaps and session recordings showed high intent, but too many visitors dropped before payment completion.
Approach
We rebuilt product navigation, introduced trust modules near decision points, and simplified checkout from five steps to three.
Outcome
Nova Retail achieved stronger order completion and higher basket values within the first optimization cycle.
- Conversion funnel restructuring
- Trust and social-proof component system
- Mobile checkout UX optimization